Discover what's worth buying at Sephora Americana, from the best brands to the most viral products on social media. Hair, makeup and skin care product tips!
When I started getting interested in makeup, Sephora didn't even exist in Brazil yet. So, imagine the emotion I felt when I traveled to the United States and stepped into the makeup giant for the first time.
I must have spent hours in the store aisles, trying out all the products I saw in the videos. foreign influencers.
But, look… Even with all the hours I “invested” watching this content, I still arrived at the store and didn’t know what to take. Everything looked excellent, and even the list of recommendations was quite long… I was super confused, and left there without buying anything.
So that this doesn't happen to you, in this post I've separated everything that's worth buying at American Sephora, including the best brands and products available.
Prepare a list and write down what you're going to look for in the store!
Best brands to buy at American Sephora
Ok, the list of brands available at American Sephora is huge, and it gets even bigger if you order through the website. You'll see that there are aisles and aisles with stands from brands you've never even heard of.
But do not worry! I've already done all the research for you, and Here are the brands you need to know, and that deserve a place on your shopping list:
Glossier
Starting with one of my favorite makeup brands right now, Glossier. Owner of aesthetics clean girl and phenomenon on social media, the brand's proposal is to offer products with a natural finish, in vibe "your skin but better"and "I woke up like this".
There are several popular products, but what put the brand on the map were the Cloud Paints, creamy blushes with paint tube-shaped packaging. I have the color Haze and it's my favorite blush, it gives that healthy color and lasts all day. I used it during my last trip to Disney and I came back from the parks with my blush intact!
Other products to know about from the brand:
- Dotcom Lipbalm: tinted moisturizing lipbalm
- Boy Brown: eyebrow gel
- Futuredew: serum for before makeup
- Milky Jelly Cleanser: face soap
- You: Perfume
Charlotte Tilbury
Created by one of the most famous makeup artists in the world, a Charlotte Tilbury has products made for movie stars. There are primers, foundations and concealers focused on photographing well, and lipsticks and eyeshadows with tones that will flatter you both day and night.
The line Pillow Talk is the best-selling, with lipsticks, lip pencils, blushes and eyeshadows in a tone that the brand describes as “a kissable nude”.
Additionally, highlight these other products, which are very popular among celebrities and influencers:
- Airbrush Flawless Finish Setting Powder: face powder with “filter in real life” effect
- Hollywood Flawless Filter: illuminating primer
- Magic cream: moisturizer to apply before makeup
- Filmstar Bronze & Glow Contour Duo: bronzer and highlighter duo
- Airbrush Flawless Setting Spray: Makeup setting spray
Huda Beauty
Makeup line by influencer Huda Kattan, now makeup mogul. The products follow the main trends on social media, and are made to give you that “beauty filter" day to day.
Currently the most popular product is face powder Easy Bake, which is sold in ten colors and disguises pores and leaves the skin more uniform, while controlling oiliness. It’s made for that effect.”bake” even, which leaves the skin with an airbrush effect.
Other cool items from the brand:
- #FAUXFILTER Under Eye Color Corrector: Concealer to correct skin tone
- Lip Contour 2.0 Automatic Matte Lip Pencil: Super soft lip pencil
- Liquid Matte Ultra-Comfort Transfer-proof Lipstick: Liquid lipstick
- Rose Quartz Eyeshadow Palette: eyeshadow palette – the brand has several palettes with beautiful shades
Tower 28
With a slightly different proposal from other brands, Tower 28 was made for people with sensitive skin and allergies. Free of fragrances, waxes and ingredients of animal origin, the brand promises to be a safe and sustainable alternative the competition, and even the packaging is made of recyclable plastic and has no frills.
Tower 28 sells both makeup and Skincare, so there are several product options to incorporate into your routine. One of the most popular is Swipe All-Over Hydrating Serum Concealer, a moisturizing concealer with medium coverage and natural finish.
Furthermore, it is also worth knowing:
- SOS Daily Rescue Facial Spray: Soothing spray
- ShineOn Lip Jelly Non-Sticky Gloss: Moisturizing but not sticky lip gloss
- SunnyDays SPF 30 Tinted Sunscreen Foundation: tinted sunscreen with light coverage
- SOS Daily Skin Barrier Redness Recovery Moisturizer: moisturizer with hyaluronic acid
Glow Recipe
One of the most viral brands on social media in recent years, Glow Recipe is successful with its skincare products and super Instagrammable packaging. The formulas feature natural ingredients, and even pieces of real fruit – the watermelon line is one of the best-selling and has a super delicious smell.
The most famous product is Watermelon Glow Niacinamide Dew Drops Serum, a watermelon serum with niacinamide and hyaluronic acid, to leave you with that “shine that comes from within”, a hydrated person, you know? It can be used as a moisturizer, primer or even as a highlighter.
Other viral products from the brand:
- Watermelon Glow PHA + BHA Pore-Tight Toner: exfoliating tonic
- Watermelon Pink Juice Moisturizer: gel moisturizer
- Strawberry BHA Pore-Smooth Blur Drops: Primer that disguises pores
- Strawberry Smooth BHA + AHA Salicylic Acid Serum: Serum with salicylic acid
Summer Fridays
Created by influencer duo Marianna Hewitt and Lauren Ireland, a Summer Fridays aims to create products that are easy to use, with ingredients considered “clean” (no parabens, paraffins, etc.) and with beautiful packaging. Today the brand has several skin care items and even some makeup.
The main product of Summer Fridays continues to be the first launch, the Jet Lag Mask + Moisturizer, a facial mask that can be used as a mask or moisturizer, with ingredients such as niacinamide, hyaluronic acid and glycerin, to soothe the skin and leave it feeling rested.
Other best sellers of the brand:
- Sheer Skin Tint: tinted moisturizer
- Lip Butter Balm: lip balm with a touch of color
- ShadeDrops Mineral Milk Sunscreen SPF 30: mineral sunscreen
- Dream Oasis Deep Hydration Serum: moisturizing serum
Olaplex
Perhaps the most talked about hair product brand in recent years, Olaplex There are several products to recover your hair and leave it healthy. This is done through a patented technology, which restores the chemical bond between the strands, making them soft, shiny and recovered from everyday damage.
Without a doubt, the brand's most famous product, which is apparently sold every 10 seconds, is the Nº3 Hair Perfector. It's a treatment mask that must be applied for a few minutes to damp hair, and I can say that the difference is absurd. I feel like I have different hair when I use Nº3.
Here on the blog I show my before and after using Olaplex products on my hair.
Other products to know:
- Nº6 Bond Smoother: Combing cream
- Nº7 Bonding Oil: Hair oil
- Nº9 Bond Protector Nourishing Hair Serum: nourishing serum
- Nº0 Intensive Bond Building Treatment: pre-treatment to be used before No. 3.
Yeah
Created by celebrity hairdresser Jen Atkin, the OUAI is a brand made to connect with customers. They focus a lot on social media, trends, and listening to the feedback from those who love the company – for example, launching a line of fragrances because they spoke highly of the smells of hair products.
As it is a brand with a very strong social presence, it is easily found in influencers' videos on TikTok, Instagram and YouTube. The items are highly praised, and honestly for good reason. Everything I've used from the brand to date has been incredible, and my favorite is Detox shampoo, anti-residue product that leaves hair clean and light.
Other indications:
- Detangling and Frizz Fighting: anti-frizz styling cream
- St. Barts Cleansing Scalp & Body Sugar Scrub: exfoliant for scalp and body
- Treatment Mask: hydration mask (there is a version for fine, medium and thick hair)
- Melrose Place Eau De Parfum: perfume with one of the brand's most characteristic scents
What about the brands that are sold in Latin America?
In this post, I did not add any brands that are sold in Latin America.Firstly, because I wanted to show you products that are not sold nationally.
But, in addition, I feel like the time when it was so much cheaper buy makeup outside. A blush from Rare Beauty, for example, costs US$23 in the United States, around R$117, while in Brazil it costs R$169.
The difference seems be R$52, but you need to remember that in the USA, taxes are only included when going to the checkout, as I explained in this post. Adding around another 7% to the price, and then the 4% IOF from the credit card, the blush already costs R$130, a difference of just R$39 with the price in Brazil.
It's worth leaving to buy here, especially because it's also possible to pay in installments (which doesn't exist in the United States).
Best products to buy at American Sephora
Some brands have several amazing products, while others have a single item that will go on your shopping list. Here are my recommendations for products What are worth buying at American Sephora:
Saie Dew Blush Blendable Liquid Blush
O Saie Dew Blush It's one of those blushes that leaves you with that natural flushed look, without looking like makeup. The formula is “mistake-proof”, and promises to blend well with the skin, without the appearance of overdoing it even if you apply a little too much.
With ingredients like elderberry extract, licorice root and glycerin, this blush not only adds color to your face, but also protects your skin from everyday damage and hydrates.
Kosas Revealer Super Creamy + Brightening Concealer
O Kosas Revealer Super Creamy + Brightening Concealer It is a medium coverage concealer with a natural finish, promising a hydrated appearance under the eyes. The formula contains ingredients such as caffeine, pink algae extract, hyaluronic acid, peptides, arnica and panthenol, to combat dark circles, puffiness, dullness, hydrate, and even soothe the skin.
Silicone-free and non-comedogenic, this concealer works even for sensitive skin, and comes in more than 38 shades. It is very well spoken by foreign beauty YouTubers.
Makeup By Mario Master Mattes® Eyeshadow Palette: The Neutrals
Kim Kardashian's makeup artist brand, Makeup By Mario is famous for its neutral eyeshadow palettes. There are 12 shades carefully selected to suit all skin tones, with a matte finish that is easy to blend.
I really like this version, as it combines both colder and warmer tones, offering endless possibilities. Furthermore, the size is super compact, perfect for carrying in your bag or suitcase when traveling.
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
O Major Headlines Double-Take Crème & Powder Blush Duo by Patrick Ta is a very popular duo on social media, with a combination of cream and powder blush. This combination ensures that you have a smooth application and intense pigmentation, making the blush last all day.
Its exclusive formula has patented pigments, which imitate the skin's ceramide structure for perfect adherence and a super natural finish. There is the enlightened one that comes from within, and now the “blush that comes from within"!
MILK MAKEUP Lip + Cheek Cream Blush Stick
A brand that became very famous during the heyday of beauty YouTubers, Milk has several stick products for the most diverse purposes. The most famous, without a doubt, is the Lip + Cheek Cream Blush Stick, a multi-purpose cream blush that can also be used on lips.
The formula contains mango butter, avocado oil and apricot oil, ingredients that help nourish the skin, increase hydration and make the product very creamy and easy to blend onto the face. It's that very natural blush, which can also be applied to the mouth super easily.
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
O Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant is a daily exfoliant with 2% salicylic acid. Its formula removes dead skin cells, unclogs pores and even smoothes expression lines.
In addition, this exfoliant also contains green tea extract, a powerful antioxidant, which quickly calms redness and protects the skin barrier. It is free from parabens, formaldehydes, phthalates, mineral oil, sulfates and other harmful ingredients, and can be used every day.
It is probably one of the most famous chemical exfoliants in the United States.
COLOR WOW Dream Coat Supernatural Spray Anti-Frizz Treatment
You've probably already come across a video showing the Color WOW Dream Coat Supernatural Anti-Frizz Treatment Spray on the social networks. This spray is a phenomenon among hair product enthusiasts, as it guarantees silky, shiny and frizz-free strands.
With a special formula that locks in moisture, Dream Coat also features chamomile extract to protect color and provide a radiant appearance, while glycerin hydrates hair, leaving it looking healthy and luminous.
The formula is activated with heat, creating an invisible barrier that repels water, ensuring frizz-free hair with a flawless appearance. And believe me, according to the videos, this product does everything it promises!
Conclusion
By following the tips in this post, your shopping list will definitely be full of products that are worth buying at Sephora in the United States!
Now, tell me… Have you used any of these products or brands? Did you like it? Tell me in the comments!