Best Hair Products to Buy in the US [UPDATED 2024]


By Alyssa Prado

Looking for the best hair products to buy in the USA? So check out this list with tips on shampoos, conditioners, masks, leave-ins and other items to buy on your trip to the United States!

I'm tired of repeating here on the blog that the United States is a shopping paradise.. Products that here in Brazil cost more than R$200 can be found for just a few dollars on the shelves of American stores, and even with the unfavorable conversion between currencies, the price difference is still worth it!

Therefore, I always recommend that anyone visiting the USA create a shopping list. It's worth adding electronics, household items, clothes and, my favorite part, cosmetics! Makeup and Skincare It's much more affordable, and I've even written posts about the best makeup to buy in the United States and os best beauty products in the country.

Recommendations I not I see a lot on the internet, however, they are about hair products. For years I've only seen one or two recommendations for Loreal's Absolut Repair and Aussie creams and that seems to be it... Nothing new.

As I can't stand seeing these recommendations anymore – and I've already used several better items at a lower price –, I decided to write this post with the best hair products to buy in the USA. There are suggestions both cheap and some more tops, which you can find in stores like Sephora and Ulta.

When you're traveling, instead of spending hours in pharmacies trying to decide what's worth taking, just check this list and look for suggestions that suit your hair type and what it needs. In terms of masks, for example, I gave tips on products for reconstruction, nutrition and hydration, instead of just a general recommendation.


If you have a tight itinerary and no time to go to the stores, or want to make sure you get everything on your wish list, my suggestion is to buy from American Amazon. The store has everything and delivery is usually super fast. To make things easier, I've already left the product links! If your hosting charges to receive orders, you also You can use the free Amazon Locker service, which I already explained how it works in this post.

Best hair products to buy in the US

All products on this list are for low-poo, that is, it does not contain petrolatum in its composition. You won't find masks filled with paraffin that will only mask the condition of your hair and leave it looking beautiful until the next wash, nothing like that! Only quality items with good ingredients.

Silicones, on the other hand, are present in some of the formulas, so I suggest looking at the list of ingredients if you do the technique. no-poo. I also gave some suggestions for co-washes, including my favorite ever!

Like all cosmetic recommendations on the blog, the products in this post are cruelty-free, that is, not tested on animals.

Shampoo (oily hair)

Do you want to buy a cheap shampoo for oily hair? Then the best option is Paul Mitchell's Tea Tree shampoo!

Best cheap: Paul Mitchell Systems Special Tea Tree Shampoo

This shampoo gently removes everyday impurities, leaving a refreshing sensation and a healthy shine. The tea tree and peppermint oils in the formula serve to balance oil production on the scalp, making it take longer for the oily appearance to appear.

Best of Premium Brand: Bumble & Bumble Sunday Shampoo

Made to be used once a week, Sunday Shampoo promotes deep cleaning. Removes build-up of pollution, minerals and other residues that can leave hair weighed down and lifeless. It's like a Detox for the wires!

If you can invest a little, Bumble & Bumble Sunday Shampoo is the ideal option for oily hair!

Shampoo (dry hair)

Dry hair? Then you need to try Shea Moisture's Extra Moisture Retention Shampoo, one of the best hair products to buy in the US!

Best cheap: Shea Moisture Extra Moisture Retention Shampoo

One of the best hair product brands to buy in the US as it has quality ingredients and great prices! This sulfate-free shampoo gently cleanses, while deeply conditioning the roots and repairing damaged and dry hair.

Best of Premium Brand: OLAPLEX No. 4 Bond Maintenance™ Shampoo

Another brand that is successful abroad due to the technology used in its products. Shampoo No. 4 is super moisturizing and helps repair hair so it looks shinier and healthier with each use. It also helps with split ends and frizz!

Olaplex's No.4 shampoo combines technology with moisturizing ingredients to make your hair healthier, an incredible product option to buy in the United States!

Shampoo (curly hair)

Shea Moisture's Coconut and Hibiscus Curl and Shine will leave your curly hair feeling clean and hydrated!

Best cheap: Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo

This sulfate-free shampoo combines natural ingredients with shea butter to leave curls hydrated and manageable.. It has coconut oil to help hydrate your hair and hibiscus flower extract to improve hair elasticity and reduce split ends!

Best of Premium Brand: Briogeo Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

For hair ranging from wavy to curly, This shampoo helps to hydrate and nourish, without stripping the hair of its natural oils.. It is sulfate-free and helps with frizz and curl definition, in addition to having shea butter and avocado oil, to leave hair soft and full-bodied.

Briogeo Curl Charisma is full of amino acids that will clean your curls without stripping your hair of its natural oils! Check out this and other hair products to buy in the USA in this post!

Shampoo bar

Lush Shampoo Bars

An essential item if you travel a lot! As it is not liquid, it can be carried in your hand luggage without any problems and is super light, in addition to lasting a long time – here it usually lasts 8 months with ease! Each bar has a characteristic, such as deep cleansing, hydration and volume.

Dry shampoo spray

Drybar's Dry Shampoo is the perfect spray to get rid of oiliness on those days when you don't want to wash your hair!

Drybar Detox Dry Shampoo

With notes of jasmine and vanilla, this dry shampoo is suitable for all hair types, controlling oiliness and adding volume. The particles that absorb the oil become translucent after application, so even those with dark hair can use it without worrying.

Dry shampoo powder

Best of Premium Brand: Bumble & Bumble Ready-to-powder

It was the first powdered dry shampoo I used, back in 2013. I really liked it because, despite being white, it doesn't leave the hair looking gray and it really removes all the oil from the hair. It looked like I had just washed it! It's one of my favorites in the category and I would buy it again!

Bumble & Bumble Pret a Powder is a great travel friendly dry shampoo option, great for those who travel a lot and don't want to carry sprays in their suitcase!

Conditioner (hydration)

Among the best hair products to buy in the USA is Shea Moisture's Manuka Honey & Mafura Oil Conditioner, a super powerful conditioner to hydrate even the driest hair!

Best cheap: Shea Moisture Manuka Honey & Mafura Oil Conditioner

You can already see from the number of Shea Moisture products on the list that this brand is very good, right? This conditioner helps to detangle your hair, as well as providing deep hydration and increasing shine due to its natural ingredients. The formula has shea butter, honey and various oils to condition and nourish.

Best of Premium Brand: Moroccanoil Moisture Repair Conditioner

How can we talk about the best hair products to buy in the USA without mentioning Moroccanoil? Rich in argan oil and other moisturizing ingredients, the brand's main conditioner helps to detangle and also rebuild the elasticity of the hair. Furthermore, it repairs parts that are damaged or broken, providing shine and softness.

Moroccanoil's moisturizing conditioner is made from argan oil, the perfect ingredient to hydrate your strands and leave them super shiny!

Conditioner (nutrition)

Looking for a cheap and super happy nourishing conditioner? Then you need to try Shea Moisture Jamaican Black Castor Oil, with castor oil and shea butter.

Best cheap: Shea Moisture Jamaican Black Castor Oil Rinse-out Conditioner

Promising to leave your hair soft and nourished, this conditioner promises to bring life back to your hair without weighing it down. The main ingredients are castor oil and shea butter, but the formula also contains other oils such as coconut and jojoba.

Best of Premium Brand: Briogeo Be Gentle Be Kind™ Kale + Apple Replenishing Superfood Conditioner

With packaging that could easily be mistaken for a green juice, this conditioner will nourish your hair with a dose of kale and spinach! The hair becomes vibrant, hydrated and strong with this dose of vitamins and minerals. The formula is 97% natural.

It looks like a vitamin, but it's a conditioner! Be Gentle Be Kind Kate + Apple Superfood Conditioner is like a vitamin for your hair, which nourishes and hydrates your hair!

Conditioner (reconstruction)

One of the best hair products to buy in the USA to rebuild your strands is Paul Michell's Super Strong Conditioner, which has a Super Strong Complex to help you restore your hair!

Best cheap: Paul Mitchell Super Strong Conditioner

This conditioner rebuilds and protects hair, leaving it soft and hydrated. The patented formula with Super Strong Complex helps rebuild the inner part through ingredients such as soy and corn, leaving hair stronger and shinier.

Best of Premium Brand: Oribe Gold Lust Repair and Restore Conditioner

The purpose of this conditioner is to be the “fountain of youth” for your hair, leaving it softer and shinier.. It has argan and passion fruit oil in the formula, as well as a complex bio-restorative to revive the appearance of your hair (chic!).

Oribe Gold Lust Repair and Restore works like a "fountain of youth" for your hair!


Monday Haircare

All the recommendations in this post are sensational, but I can't help but recommend a brand that I recently discovered and that is already part of my routine: Monday Haircare. With beautiful packaging, the products are free of parabens, sulfates, and also contain rice protein to treat the hair.

There are several lines: Gentle, Smooth, Moisture, Clarify, Color Correction, Repair and Volume. Gentle line Suitable for those who need a deeper clean without damaging their hair – I use the shampoo and it's my favorite ever. It cleans well and creates a lot of foam, even without containing sulfates. I already bought two more to guarantee stock.

The other lines are used to treat specific problems, such as dry hair (Moisture), malnourished (Smooth) e no volume (Volume). So far I've used the Smooth and Moisture conditioner, and I've also ordered more of both.

The line is super cheap and you can find it in stores like Target!

Looking for a cheap but excellent option for your hair? You need to know Monday Haircare!


As I Am Coconut Cowash is one of the best cowashes on the market, leaving your hair clean and soft without leaving it dry or stripping it of its natural oils.

Best cheap: As I Am Coconut Cowash Cleansing Conditioner

The best co-wash I've ever used in my life! With coconut and castor oil in the formula, this product has a dense consistency, but leaves the hair super soft and loose after rinsing. It also helps to detangle and nourishes the hair due to the oils.

There are many quality cowashes in Brazil and abroad, but nothing compares to this one from As I Am.

Best of Premium Brand: DevaCurl No-Poo Original Zero Lather Cleanser

DevaCurl was the brand that created the concepts of no-poo and low-poo, and to this day its products are some of the best-selling in the category. Leaves hair shiny, soft and loose due to grape seed and mint oils, as well as leaving a refreshing sensation!

Remembering that the DevaCurl brand changed its packaging in the middle of 2021. The old tubes were white with green details, while the new tubes are completely green. The formulas have also been updated and improved.

DevaCurl was the creator of the terms "no-poo" and "low-poo". Their products for these hair regimens are some of the best hair products to buy in the United States!

Leave-in (styling cream)

It's a 10 Miracle Leave-in helps your hair in 10 different ways, nourishing, hydrating and even protecting from heat!

Best cheap: It's a 10 Miracle Leave-in

The perfect leave-in for those who want to solve several problems at once. It helps with frizz, adds shine, leaves hair fuller and also nourishes and repairs, to leave strands loose and soft. The formula has sunflower seed extract, green tea and vitamin C. It also serves as a thermal protector!

Best of Premium Brand: OUAI Leave-In Conditioner

With thermal protection, this leave-in is one of the favorites of foreign YouTubers. Its promise is to leave hair softer and put even the most stubborn strands in place. It also helps hydrate and detangle, bringing life back to dry ends!

A styling cream that not only leaves hair soft but also helps keep it in place? Yes please! This is the Ouai Leave-in Conditioner, a favorite among foreign YouTubers!
In need of a hair cream that leaves your curls hydrated between washes? Then you need to try this version of Deva Curl!

Best for Curly Hair: DevaCurl Leave-in Decadence

Ideal for curly hair that needs greater hydration between washes. Leave-in Decadence promises to nourish curls and control frizz, with avocado oil and aloe vera in the formula.


With a formula rich in nutrients and minerals, Shea Moisture's Black Castor Oil Strengthen is one of the best hair products to buy in the USA, especially since it's cheap!

Best cheap: Shea Moisture Black Castor Oil Strengthen & Restore Hair Serum

This oil is perfect for those who use a hairdryer and straightener a lot, as well as those with naturally curly hair. Penetrates hair with a formula rich in nutrients, vitamins and minerals, so even damaged or chemically treated hair comes back to life with a healthy appearance!

Best of Premium Brand: Verb Ghost Oil

One of the best hair products to buy in the US according to Sephora, This product is called “ghost oil” due to its super light formula. It promises to hydrate and untangle the hair, and has bamboo extract to strengthen the strands. It also has argan oil to add shine!

As the name suggests, Verb Ghost Oil has a super light formula, which you barely feel in your hair, but which leaves your strands shiny and in place!
One of the most famous products among hair oils, Moroccanoil's original Argan oil continues to be a great option for leaving hair soft, silky and frizz-free!

Bonus: Moroccanoil Treatment Original

There was no way to leave out the oil that started the phenomenon of oiling your hair, at least in Brazil. Moroccanoil may not be talked about as much anymore, but its quality remains undeniable. Quality Argan Oil to leave hair soft, silky and frizz-free, in addition to having vitamins to make it healthier!

Gisou Honey Infused Hair Oil will leave your hair smelling like a million dollars.

Bonus: Gisou Honey Infused Hair Oil

This oil is trending on TikTok and the consensus is as follows: it is a good product. There are better oils, but the Gisou Honey Infused it's still good. However, what really makes it a bestseller is the smell and the main ingredient.

Created to help dry, damaged and frizzy hair, the big star of this formula is honey. Rich in vitamins, it won't leave your hair looking healthy, but will treat you so that your hair looks better every day. The smell is a combination of honey and perfume – I tried it at Sephora and I was already convinced that I need this oil in my life.

Moisturizing Mask

Best cheap: Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque

A pair of conditioner as indicated above, This mask promises deep hydration and full of nutrients. It has shea butter, honey and antioxidants to make hair softer, stronger and frizz-free.

Among the best hair products to buy in the USA are hydrating masks! This one from Shea Moisture has honey, shea butter and much more to make your hair beautiful!
Super famous for a few years now, Moroccanoil's "brown lid mask" continues to be one of the best hydrating mask options!

Best of Premium Brand: Moroccanoil Intense Hydrating Mask

Another classic that was a phenomenon in Brazil! The “brown lid mask” provides deep hydration in just five minutes of use, leaving hair softer and more nourished due to its large amount of Argan oil.

Bonus: Olaplex Nº8

Although Nº3 is Olaplex's flagship, the brand's others are not far behind in quality. This is the case of hair mask Nº8, which not only promises more hydrated hair, but also shinier and fuller-bodied.

Like the entire Olaplex line, the mask also features patented technology to restore the hair's “bonds”, leaving it looking healthier.

If you can afford it, Olaplex is one of the best hair product brands to buy in the US! Mask nº8 not only leaves your hair more hydrated, but also fuller!

Nutrition Mask

Pacifica's new nutrition mask includes pineapple, avocado and coconut oil in the formula!

Best cheap: Pacifica Beauty Pineapple Hydrate Curl Nourishing Hair Mask

With avocado, coconut oil and pineapple extract, this mask promises deep nutrition to leave hair healthier and shinier. It also has rice protein in the formula, to make hair stronger, as well as other natural ingredients.

Best of Premium Brand: Amika Soulfood Nourishing Mask

A nourishing mask that promotes deep conditioning of the hair, while repairing damage and hydrating! It promises soft, shiny hair for longer, and is formulated without any type of sulfate, paraben or paraffin, in addition to being released even for those who do Brazilian progressive hair!

Have you ever thought about buying a hair product in the United States that not only conditions your strands, but also repairs damage and hydrates? This is the proposal for Amika's Soulfood Mask!
Do you want to give your hair a luxurious experience? Then use Oribe's Gold Lust Transformative Masque, a nourishing mask that has already won several awards!

Bonus: Oribe Gold Lust Transformative Masque

Now, if you want a truly luxurious experience when it comes to nourishing masks, Oribe's Gold Lust Transformative is the ideal option. This product has already won several awards due to its formula with jasmine and white tea., and promises softer and stronger hair from the first application.

Reconstruction Mask

Best cheap: Shea Moisture Manuka Honey & Yogurt Hydrate + Repair Protein-Strong Treatment

Another mask from Shea Moisture, but this time formulated not only with honey, but also with proteins and yogurt. It is super nutritious due to the oils present in the formula, and reduces hair breakage by up to 76%. Perfect for those who need a super powerful hair treatment!

A hair repair mask that contains yogurt? Yes! This is Shea Moisture's proposal, with its honey, yogurt, and oil mask, which not only repairs but also nourishes the hair.
Briogeo's Don't Despair, Repair is one of the best hair products to buy in the US if your strands are damaged and dry.

Best of Premium Brand: Briogeo Don't Despair, Repair! Deep Conditioning Mask

Champion of beauty awards From Allure beauty magazine, this mask is one of the best hair products to buy in the US! In addition to restoring hair hydration, its formula helps prevent damage due to its 95% natural composition and rich in nutrients.. It also has vitamin B and argan oil.

Bonus: Olaplex Hair Perfector No. 3

This product even deserved its own category, as it is a mixture of a mask and a treatment cream. Serves to strengthen strands and reduce breakage, with innovative technology to reverse damage caused by chemical treatments, use of straighteners and dryers or even damage caused by the sun or wind. It has more than 1500 reviews on Sephora and is a favorite out there!

With innovative technology, Olaplex Nº3 strengthens strands and reduces hair breakage!


Bumble and Bumble's flexible hair spray leaves strands in place without taking away movement!

Flexible: Bumble And Bumble Spray de Mode Flexible Hold Hairspray

A half and half spray, which serves both to hold the hair in place and to leave it soft and bouncy. The strands are tamed but still flexible, and the application does not leave the hair “wet”.

Strong: Moroccanoil Luminous Hairspray Strong Finish

With argan oil, This spray leaves your hair in place for a long time, without leaving it weighed down or stiff.. The formula combats frizz and even humidity, all without leaving a “sticky” residue.

Among the best hair products to buy in the USA are those from Moroccanoil! Hairspray leaves strands in place for a long time, but without making them hard or sticky.
Wanting the famous "beach waves"? Then the IGK Beach Club texture spray is ideal for you!

Texture: IGK Beach Club Texture Spray

This salt-free texturizing spray Leaves hair with a “beachy” look and volume, without leaving it looking dry. It can be used on colored or chemically treated hair, and also helps to add shine.

Hair dryer

Best cheap: Hot Tools Signature Series Salon Turbo Ionic Dryer

Hot Tools products are very well spoken of, as in addition to their affordable price, they tend to last for years. This model has ion technology to leave hair frizz-free and shiny and a turbo engine to dry 40% faster. It has two speeds and six temperatures, plus a wind chill button.

Hot Tools has excellent quality products at a great price! The Signature Series dryer is ideal for those who want to dry their hair quickly and without frizz!
Parlux has professional-grade hair dryers at an affordable price. The dryers last for years and are super light, and they dry your hair super fast!

Best of Premium Brand: Parlux Power-Light Ionic & Ceramic Hair Dryer, No.385

I needed to change my dryer once a year, as all the ones I bought burned out in the meantime. Since investing in a Parlux, however, I no longer have this problem, and mine is turning eight years old! It is the favorite brand of hair professionals, due to its long handle and because it is very light, in addition to being very powerful and drying faster than other brands. I highly recommend it!

Revlon's styling brush is very easy to use and will leave your hair looking like it just came out of the salon!

Bonus: Revlon One-Step Volumizer

Looking for something more practical than a dryer? How about a styling brush? With this device it is much easier to achieve voluminous, shiny hair, with that look as if you just left the salon.. And the best of all? It's super easy to use.

The most cost-effective styling brush at the moment is the Revlon One-Step Volumizer. It's not expensive, the brush is the ideal size, and has several temperature settings. I bought one last Black Friday and it completely changed the way I dry my hair.

Curling iron

Best cheap: Conair Infiniti Pro Rainbow Titanium Flat Iron

With plates that protect against damage, reduce frizz and add shine, this straightener has 6 temperature options. It gets hot in just 30 seconds, and the longer plates help straighten your hair faster. It can also be used to make curls.

The Conair straightener is a great investment for anyone looking for the best hair products to buy in the USA! Leaves hair smooth, frizz-free and even adds shine!
GHD is the premium hair tools brand. It only has one temperature, which is the "perfect temperature" for straightening and creating curls.

Best of Premium Brand: GHD Original Styler

Perhaps the most famous straightener in the United States, it is chosen by all the beauty YouTubers I watch. It only has one temperature option, which according to the brand is ideal for straightening, curling or even waving your hair.. It also promises to eliminate frizz and make hair shinier, creating long-lasting results!

Curl Styler (Babyliss)

Best cheap: Hot Tools 24K Gold Curling Iron

I can confidently say that this product is indestructible and the results last for hours, even without setting spray. I bought mine in 2009 (!) and it still works perfectly today, ten years later (edit: he died, but he lasted ten years!!) It has several temperature options and is a classic widely used by professionals in the field.

The Hot Tools Babyliss is a classic, great value for money and has several temperature options to leave your curls perfect!
GHD has some of the best hair products on the market. Babyliss only has one temperature, which is the "perfect" one for curls.

Best of Premium Brand: GHD Curve Creative Curl Wand

Made to create natural-looking curls, This styler with a modern design has tri-zone technology so that the results last longer. Just like the brand's straightener, it also only has one temperature that is “ideal” for perfect curls.

Bonus: Dyson AirWrap

I'm embarrassed to recommend this product, it costs more than US$500 and doesn't come with a robot that does your hair while it feeds you strawberries and champagne. However, the thousands of reviews and videos on TikTok don't lie, this is probably the best hair product to buy in the US, possibly in the world.

O Dyson AirWrap It is multi-purpose, and serves as both a dryer, styling brush, and curling iron.. The temperature is perfect so as not to burn the hair, and the hairstyle lasts for hours without leaving its place, in addition to being very easy to use.

It is, without a doubt, an investment. But, if you can afford it, it should definitely be on your shopping list.

Best Hair Products to Buy in the US in 2024

And there you have it, a complete list of all the best hair products to buy in the United States! Masks, shampoo, conditioner, oils and even tools to help you create the ideal hairstyle! 🙂

I hope the tips help you! Do you think there was a product missing from the list? Did you buy something and didn't like it? Leave it in the comments!

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Discover the best hair products to buy in the United States! Tips on shampoo, conditioner, masks, oils, tools and more! #hair #unitedstates #beauty #shopping #shoppinginyour #travel

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6 comments on “Best Hair Products to Buy in the US [UPDATED 2024]”

  1. Hi Alyssa, I’m loving your tips!

    I want to buy all the recommended products! In which stores can you find the products you highlight here? Meeting at Walmart, CVS or Target?


    • Hi Priscila!

      You can find cheap products in these stores you mentioned. For those that are a little more expensive, I recommend looking at stores like Sephora, Ulta, or department stores like Macy's! 🙂

  2. It's been a few days since I arrived in the USA, I was really lost on which hair products to buy, my hair is highlighted, I urgently need to hydrate it, your tips were great.

    I'm going to buy some things tomorrow.

    Thank you


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