Looking for the best beauty products to buy in the US? So check out this list full of recommendations for the best creams, soaps, moisturizers, exfoliants and more! Tips for all budgets.
Since I wrote the post about the best makeup to buy in the United States, I received several comments and emails asking for a similar skincare version.
Anyone who has been to the United States knows that the country is not just a paradise for makeup, but for cosmetics in general. Pharmacies are full of aisles with creams offering all possible types of treatment, and countless brands that we, Brazilians, have never seen here.
This number of products may be encouraging at first glance, but it also makes the choice even more difficult. Questions like Is this moisturizer good for oily skin? ou Is it expensive? are common, and you end up wasting precious travel time trying to figure out what the best options are.
Even more so now with the rise of the dollar, many products that are also sold in Brazil are no longer worth as much after you convert. Therefore, researching and comparing prices is essential.
To help you with this process, I brought you a list of the best beauty products to buy in the USA! This way, you leave home knowing what you want to buy, and then just look for it in the pharmacy aisle or cosmetics store like Sephora!
This time I only talked about skin products, both for the face and body. I divided it into categories – soap, toner, moisturizer… – and, in each of them, I chose a cheap option and a more expensive one, so you can choose the one that best fits your budget. Regardless of the price, all the recommendations are of high quality and well recommended on the internet, and I have already used (and approved) several of them!
No time to go shopping?
If you have a tight itinerary and no time to go to the stores, or want to make sure you get everything on your wish list, my suggestion is to buy from American Amazon. The store has everything and delivery is usually super fast. To make things easier, I've already left the product links! If your hosting charges to receive orders, you also You can use the free Amazon Locker service, which I already explained how it works in this post.
Just remember to change the shipping address to a US address so that you can see all the items that deliver to your destination. If Amazon asks if you want to be redirected to the Brazilian Amazon, click NO.
The same must be done if you use the Amazon App. The app will automatically redirect you to the American store, but you need to add an address in the United States, or you won't see all the product options, only those that ship to your country (and the point here is to shop while traveling, right?).
Best beauty products to buy in the US
Before going shopping, it's worth learning a few words in English to buy American beauty products. Skin means skin, like this oily skin means oily skin, dry skin dry skin and combination skin mixed skin. Lip means lips, do what means face and body it is the same as the body.
Some face products in the US have different names than those for the body. Facial soap is often called cleaner, while the corporal is lotion (but they don't always follow this rule). Pimple treatments are often called acne treatment, but when the cream is to be applied only to problem areas (like a hair dryer), it is common to use the term spot treatment.
The rest have names similar to Portuguese or easy to understand, like makeup remover which is called makeup remover.
Also remembering that, like all blog posts, the products listed here are NOT tested on animals. You won't see the traditional recommendations like Loreal, Neutrogena, La Roche Posay, both because these brands do tests and because with the high dollar, it's more worthwhile to buy these items in Brazil.
I chose different brands that, in addition to being cruelty-free, are successful in the American market due to their excellent results!
facial soap
Best cheap: Yes To Cucumbers Gentle Milk Face Cleanser
Yes To is a brand that will appear a lot here, due to its great prices and ingredients. O Gentle Milk Face Cleanser is no different, and with a 97% natural composition, it is suitable even for those with sensitive skin due to clean without damaging it and without leaving a feeling of tightness. I've already used two entire packs and I can't recommend it enough!
Best of Premium Brand: Youth To The People Kale and Green Tea Cleanser
Rich with antioxidant ingredients, Youth to The People face wash It is ideal for those who want to clean their skin and treat it at the same time. Its gentle formula helps balance the skin's pH, in addition to removing makeup, sunscreen and everyday impurities.
Cleansing Oil
Best cheap: KOSE Softymo Speedy Cleansing Oil
There's no way to talk about cleansing oils and not recommend a product from the Asian market, which was responsible for popularizing cleansing oils. My cheap recommendation is KOSE Cleansing Oils, which you can find for just a few dollars on Amazon.
These oils are lightweight, remove any makeup and sunscreen, help keep pores clean, and leave your skin feeling hydrated after rinsing off with water.
Best of Premium Brand: TATCHA Pure One Step Camellia Cleansing Oil
A cleansing oil that also helps moisturize the skin, Pure One Step Camellia Cleansing Oil is made with camellia, to remove makeup and impurities from the skin gently, without damaging it and still nourishing your face. Despite the name “one-step” (one step), its use should still be followed by a facial soap.
Tonic
Thayers Witch Hazel Astringent with Rose Petals
The basic ingredient of Thayers Witch Hazel Astringent It is witch hazel, a medicinal plant with countless benefits. This tonic is one of the most famous in the USA, sold since 1847. The ingredients are all natural, including aloe vera, and the most popular version is with rose water, a powerful astringent that controls oil, retains hydration and also contains vitamin C.
Pixi Glow Tonic
Sweetheart of y foreigners, o Pixi Glow Tonic It has Glycolic Acid, which promotes gentle exfoliation, helping with circulation and reducing the appearance of pores. There is no alcohol in the formula, it is suitable for all skin types and leaves your face soft and healthy looking!
Glow Recipe Watermelon Glow PHA + BHA Toner
Phenomenon on Tiktok and other social networks, this tonic from Glow Recipe Not only does it have amazing packaging, but it also has hydrating ingredients like watermelon extract and cactus water, as well as hyaluronic acid. The combination of PHA and BHA also promotes a light exfoliation, which removes the remaining impurities that the facial soap was unable to remove.
Serum
Best cheap: The Ordinary Hyaluronic Acid 2% + B5
Another popular brand due to its great ingredients and low price. They hyaluronic acid serum it is made with molecules of various sizes, to ensure that the acid penetrates the skin and retains hydration. It can be used both morning and night, and it also has vitamin B5 to help make your face softer. I've been using it for a few days and loving it, it really does what it promises!
Best of Premium Brand: Drunk Elephant TLC Framboos Glycolic Night Serum
Among the best beauty products to buy in the USA, you will find countless options from Drunk Elephant. The brand is currently a huge success, and practically all consumers agree that the high price is worth it due to the incredible results. This serum is 12% AHA/BHA, that is, it contains acids that perform a light chemical exfoliation to leave the skin softer and more radiant. It is one of the best sellers and for good reason.
Facial moisturizer
Best cheap: BYOMA Moisturizing Gel Cream
With ceramides, niacinamide and green tea, this moisturizer is packed with nutrients and antioxidants for soft, hydrated and nourished skin, as well as helping with redness and calming mild inflammation. The texture of the BYOMA Moisturizing Gel Cream It's super light, gel-like, so it absorbs quickly and you don't get that sticky feeling while you're using it.
Best of Premium Brand: Tatcha The Water Cream
Another brand sold at Sephora that is being talked about very well by y and bloggers from the United States. O Tatcha Water Cream, one of the brand's best sellers, is a non-greasy moisturizer that helps fight the signs of aging with natural Japanese ingredients. It also helps with texture and makes pores look smaller.
Facial scrub
Best cheap: The Ordinary AHA 30% + BHA 2% Peeling Solution
They chemical exfoliant from The Ordinary It works like a mask: you use it for ten minutes and then remove it with water. It serves to even out the skin's texture, and continuous use promises a radiant and healthy appearance.. I also have it and it's one of the products that surprised me the most, with just one use you can already see a difference and the price is super friendly, I wouldn't change it for anything!
Best of Premium Brand: SUNDAY RILEY Good Genes All-In-One Lactic Acid Treatment
According to experts, Sunday Riley came to revolutionize the luxury skin products market. The items are expensive, but with numerous positive reviews, and it is difficult to see a youtuber famous for not incorporating at least one of them into their daily routine. O Good Genes It is considered by many to be a game-changer, functioning as a chemical exfoliant thanks to the lactic acid in the formula. The power is so much that the promise is that you can see a difference in just three minutes!
Make up remover
Best cheap: elf SKIN Holy Hydration Off Makeup Remover
In addition to all the amazing makeup, elf also has a wide range of skincare products. One of the best is the makeup remover Holy Hydration Off Makeup Remover, which removes even waterproof products without leaving an oily feeling on the skin. The formula has hyaluronic acid for hydration, and is made for normal and sensitive skin.
Best of Premium Brand: Drunk Elephant Slaai™ Makeup-Melting Butter Cleanser
With a “fruit salad mix” as an ingredient, that Balm cleaner It removes all makeup, even waterproof makeup, while hydrating the skin. A nourishing blend of oils helps protect and nourish the skin, while bamboo extract and charcoal provide a light exfoliation to remove dead cells.
Speaking of makeup… Here on the blog there is a post with the 7 best cheap makeup brands to buy in the USA! Take the opportunity to take a look 🙂
Eye creams
Best cheap: Burt's Bees Renewal Smoothing Eye Cream
O Renewal Smoothing Eye Cream helps restore the appearance of the skin around the eyes, leaving it smoother and reducing the appearance of lines, wrinkles and dark circles. Hibiscus and apple extract are the ingredients that help to make the skin firmer and maintain hydration in the area.
Best of Premium Brand: Drunk Elephant C-Tango Multivitamin Eye Cream
With five forms of vitamin C and cucumber extract, this eye cream with multiple vitamins helps to leave the skin in the region firmer and with a rested appearance. According to the brand, if you use it once in the morning and once at night, you will be able to get rid of even the most stubborn lines.
Lip balm
Best cheap: Burt's Bees Natural Lip Balm
With different “flavors”, the Burt's Bees lip balm It's super well-known in the United States and for good reason. 100% natural ingredients, super hydrating and at a super affordable price.
Best of Premium Brand: LANEIGE Lip Sleeping Mask
One of the best balms I've ever used, I'm already on my third pot. A Laneige Lip Sleeping Mask It has several versions, such as mango, red fruits and vanilla. It has antioxidant ingredients, shea butter, vitamin C and coconut oil. It's meant to be used at night, but I use it at all times, the color is super subtle.
Face mask
Best cheap: elf Holy Hydration! Sleep Mask
With hyaluronic acid, peptides and ceramides, this face mask retains your skin's moisture while you sleep, as well as replenishing water for those skins that are more dehydrated. Plus, Sleeping Mask by elf It can be used either as a rinse-off cream, which you should leave on for a few minutes, or overnight for a more intense effect.
Best of Premium Brand: Drunk Elephant TLC Sukari Babyfacial™ 25% AHA + 2% BHA Mask
With AHA/BHA acids, this mask helps improve skin texture, as well as leaving its tone more uniform. With powerful antioxidants to restore natural hydration and nourish, this cream is suitable for all skin types, and in addition to all the benefits I've already mentioned, it also helps reduce expression lines and wrinkles, leaving the skin looking younger. The promise is “baby skin”.
Facial Sunscreen
Best cheap: Sun Bum SPF 50 Face Lotion
Made for daily use, this facial sunscreen is suitable for both adults and children, and its lightweight formula means it absorbs quickly. Leaves a shine-free finish, without traces of oil and doesn't leave the skin sticky!
Best of Premium Brand: THANKYOU FARMER Sun Project Light Sun Essence
There's no way to talk about sunscreen without mentioning Asian sunscreens, right? THANKYOU FARMER is a Korean brand well known precisely for its sun protection products, and the Sun Project Light Sun Essence has an FPS50 and PA+++ factor. It's super light and quickly absorbable, so your skin won't have that sticky feeling!
Acne Treatment
Best cheap: Mario Badescu Drying Lotion
Winner of numerous awards, This treatment promises to dry out pimples while you sleep, improving their appearance in just one night! The formula contains salicylic acid and zinc oxide to reduce skin impurities and treat at the same time. Considered by many as the acne product and has been one of our best sellers for years!
Best of Premium Brand: Sunday Riley Saturn Sulfur Acne Treatment Mask
Created to combat acne, reduce the appearance of pores and control oil, this treatment reduces pimples and also helps prevent new ones from appearing. The ingredients penetrate the pores to clear acne, including when it is hormonal or inflamed. As the formula is strong, it is recommended to only use it for 20 minutes and then rinse. Many reviews of this product include terms like “it changed my life” or “the only thing that worked on my face”, lol.
Soap
Dr. Bronner's Pure-Castile Soap
It will be the only recommendation in this category because this soap does all. The packaging claims it can be used in 18 different ways, including as a shampoo, makeup remover, laundry detergent, and even detergent… It has countless fragrance options, but the most famous are mint and chamomile. I've used both and I love them, I have them in my bathroom and I even buy them in small packages to take on the go and use as a makeup remover, soap and sometimes even as a shampoo or to wash clothes, lol.
Body moisturizer
Best cheap: eos Shea Better Body Lotion
Promising to hydrate your skin for 24 hours, this eos body moisturizer (yes, the brand of bubble-shaped lip balms!) is super lightweight and has a non-greasy, non-sticky formula. This moisturizer has as its main ingredient shea butter and 7 other oils to nourish the skin, in addition to leaving it with a silky and well-cared-for appearance. It has several fragrances, but the most famous is “cashmere vanilla”.
Best of Premium Brand: First Aid Beauty Ultra Repair Cream
With oatmeal, shea butter and antioxidants, this moisturizer promises relief from the sensation of dry skin, leaving it softer and more comfortable from the first use. It can be used on both the face and body, and is suitable for all skin types (including sensitive ones) and ages. According to the brand, this cream is clinically proven to increase hydration by 169% immediately after use.
Body Scrub
Best cheap: Frank Body Coffee Scrub
Made with coffee beans and essential oils, This exfoliant promises softer, brighter skin due to the grape seed and coconut oils present in the formula. It also claims to tone and hydrate as well as remove dead cells, and several reviews claim that it even improves the appearance of cellulite.
Best of Premium Brand: OUAI Scalp & Body Scrub
Formulated with sugar crystals and coconut oil, the OUAI body scrub It can be used on both the body and scalp. It removes dead cells and build-up that can occur over time, while nourishing and moisturizing the skin. In addition to being super luxurious, this product also comes in two versions with different fragrances, and the St. Barth one (in white packaging) is wonderful!
Sunscreen
Best cheap: Sun Bum Original Moisturizing Sunscreen SPF 30 Lotion
Water resistant and non-greasy, This sunscreen has a formula enriched with vitamin E to leave the skin hydrated, in addition to preventing aging. It does not clog pores and does not contain parabens or gluten, and can be used by all ages.
Best of Premium Brand: Supergoop! PLAY Everyday Lotion
Check out Supergoop! PLAY Everyday Lotion Sunscreen is designed to be water and sweat resistant. It promises quick absorption and is non-greasy, so it doesn't leave the skin feeling sticky, and is ideal for everyday use.
Suntan lotion
Best of Premium Brand: St. Tropez Self Tan Bronzing Mousse
Super famous brand in the market for its tanning products, This mousse leaves a tan that lasts up to 7 days with just one application. You can control the color according to the time of use, in one hour it is a light golden tone, while three hours on the body leaves you with a darker tan. It doesn't stain and application is super easy!
Best of Premium Brand: Isle of Paradise Glow Clear Self-Tanning Mousse
They Isle of Paradise Bronzing Mousse It is made with a water-based formula and has a technology that corrects the color of the tan, in case you apply too much on one part of your body. No stains here! In addition, it has ingredients like chia seeds and avocado oil, so in addition to a tan, your skin will also be hydrated! The purple packaging is the darkest version, but you can also buy the medium (green) or light (orange) version.
Accessories
NuFACE MINI Classic Microcurrent Facial Device
They microcurrent device promises to leave your skin firmer, with a healthier and younger appearance. It works by sending out light waves that work the muscles of the face and neck, and promises instant and long-lasting results from the first few uses. In addition to being portable, it is super easy to use, since you only need 5 minutes a day to see a difference in your skin using the device.
Best of Premium Brand: Medicube Age-R Booster Pro
This device “all in one” combines the functions of the main beauty equipment: microcurrents, EMS, LED light and even ultrasonic waves. Each mode has a proposal, whether it is to improve the absorption of your skin care products, facelift, and there's even a air shot to close your pores!
The Best beauty products to buy when traveling to the USA in 2025
And there you have it, a list of all the fur products to buy in the United States! Several brands are not very well known here in the Brazilian market, but they are super successful abroad and I think they are worth knowing! 🙂
Do you think there was a product missing? Do you want any more recommendations? Just leave it in the comments!
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Hello! I loved your post. Could you tell me which US store is easiest to find the cheap products you mentioned? Grateful! <3
Hi Ana!
At Walmart and Target they have all the cheap brands, at pharmacies like CVS and Walgreens they also have some 🙂
I'm a dermatologist and I loved your post! Congratulations!
Thank you <3
Hi. I loved the post. Could you tell me which physical store you can find The Ordinary products in? Thanks.
You can find The Ordinary at Sephora! 🙂
Hi, I loved the post! Tell me what sequence I can use these products at night before going to sleep and when I wake up? please? I already saved them all to buy ')
Hi Gabi!
Normally at night you use soap + toner + moisturizer, and in the morning moisturizer + sunscreen!
But this really depends on your skin and the products, it's worth testing!
Don't you need to use soap in the morning?
It depends on your skin routine. Previously I only used it at night, now I use it at night and in the morning =)
Hi, I loved it! Congratulations! What about finding The Ordinary in Miami?
Sell at Sephora! 🙂
Hello! I loved the post! What is the tip for Vitamin C serum for the face?
The Ordinary also has a Vitamin C The reviews say it’s great!
WOW! I loved this post so much, thank you ♥
Your recommendations were exactly what I was looking for. It cost!
What a wonderful post!! I'm going to save for life!! I didn't know this Yes To brand and now I want it!! Good and cheap! ❤️👏🏻👏🏻👏🏻🙏🏻
Congratulations, Alyssa! Your post is very useful. Thank you very much for your willingness to share what is good for you. 🙏🏽